The Secret of Media Growth . . . Bingo, Dating, Betting and Football Newspapers: Earnings

Sunday Herald › March 20, 2007

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Summary

THE Sun and the News Of The World will get 50-per cent of their non-cover price income from digital sources within five years, according to their managing director Mike Anderson.

Scots-born Anderson referred to seven customer-facing ventures aimed to be the key drivers of this growth, including bingo, dating and betting as well as a move to exploit BSkyB's Premiership football rights with Sunbranded mobile-phone football action.

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Extract

The Secret of Media Growth . . . Bingo, Dating, Betting and Football Newspapers: Earnings

He later stressed that it was these areas and not online advertising that would produce the growth, even though the comp...

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