Summary
American bookselling giant Borders has drawn up an aggressive expansion strategy for the UK. This will entail growing its retail chain to 80 book and music superstores in an attempt to boost its market share to 11% from its current 8.25% by the end of 2007.
Philip Downer, managing director of Borders UK, said the company will open a new store in Glasgow Fort Shopping Centre in the east end of the city in 2005 as part of a (pounds) 30m development programme.See the full content of this document
Extract
Borders Plan 80 Superstores
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