Health Campaigns Are 'Waste of Cash'; Report Finds That Awareness Events Are 'Pr Exercises' Ofno Benefit to the Public

Summary

---

HEALTH Scotland, the agency responsible for improving public health, is wasting money on costly awareness days that don't work, according to research it commissioned itself.

Critical findings included the fact that even senior managers in health promotion had serious misgivings about the events supported by the NHS organisation.

See the full content of this document

Extract

---

Health Campaigns Are 'Waste of Cash'; Report Finds That Awareness Events Are 'Pr Exercises' Ofno Benefit to the Public

Despite Health Scotland supporting almost 50 events this year - including Bug Busting Day, National Smile Week and Twins, Triplets and More Week - many health managers described them as "public relations e...

See the full content of this document

---