Scots Ad Campaigns a Model for London Society: Campaigns Society: Campaigns Whitehall Picks Up On Holyrood Branding Strategies

Summary

---

WHITEHALL departments are to use the Scottish government as a model in running social-issue advertising campaigns. Heads of social marketing in London have been particularly impressed with the branding clarity of such initiatives as Healthier Scotland, Safer Scotland, Smarter Scotland and the One Scotland campaign.

A practitioners' group at the Cabinet Office, keen to streamline the separate marketing strategies of around 1800 UK-wide government bodies, believes Scotland is the best example of the positive impact that co-ordinated public messages and branding can have.

See the full content of this document

Extract

---

Scots Ad Campaigns a Model for London Society: Campaigns Society: Campaigns Whitehall Picks Up On Holyrood Branding Strategies

Roger Williams, head of marketing at the Scottish government, said: "A lot of colleagues in Whitehall departments have asked to see our work a...

See the full content of this document

---