Celebrities Called On to Lift Gloom Happiness: Mass Campaign Happiness: Mass Campaign Project Aims to Tackle Scotland's High Suicide Rate

Summary


SCOTS will be urged to "think big" by making "small changes" under a new campaign from the Centre for Confidence and Well-being. The initiative, entitled Small Changes, will enlist the services of Scottish celebrities and thinkers in a bid to create happiness where it's most needed.

By stockpiling advice on everything from parenting problems to difficult work relationships, the campaign will use the internet to spread the tenets of positive psychology, a term coined by US academic Dr Martin Seligman.

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Celebrities Called On to Lift Gloom Happiness: Mass Campaign Happiness: Mass Campaign Project Aims to Tackle Scotland's High Suicide Rate

The discipline includes the study of positive emotions and character traits as well as their implementation in everyday life.

In practice, the campaign will invite users to complete an online ...

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