Cheers for Nothing. The Whisky Industry's Complacency has Cost Us 52,000 Jobs
Sunday Herald › January 25, 2010
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Summary
Scotch whisky has basked in apparently effortless success in recent years, boasting of its exports to 200 markets worldwide. But we should see through the flattering, fireside glow in which the industry presents itself.
Industry complacency has strong foundations. Scotch can only be made in Scotland. Its quality and legitimacy are protected by the Scotch Whisky Association (SWA). Unlike a high-tech product, which can be rendered obsolete by new advances in California or Mumbai, whisky is forever. A bottle of Scotch from the SS Politician sunk in 1941 is instantly recognisable in today's terms.See the full content of this document
Extract
Cheers for Nothing. The Whisky Industry's Complacency has Cost Us 52,000 Jobs
The industry has another unique attribute. HM Revenue & Customs has long monitored it on a daily basis. The data collected on production and export is probably the most comprehensive, detailed and accurate of any industry in the world.
But hang on a minute. The latest SWA data shows that global v...See the full content of this document
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