Can We Stop National Drink From Becoming a Notional One?Whisky On the Rocks

Summary

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THE Scotch whisky industry is facing an unspoken embarassment in its spiritual heartland.

In late 2003 Russia's national drink, vodka, took over from whisky as the biggestselling spirits category in the Scottish market. For the year to October 2004, vodka sales in Scotland exceeded 1.6 million cases, whereas sales of Scotch were just under 1.5 million.

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Extract

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Can We Stop National Drink From Becoming a Notional One?Whisky On the Rocks

And, in the UK as whole, vodka - whose success has been driven by its continuing cachet with the youth market and particu...

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