Even in the Best of Times, Defending the Cost Of... [Derived Headline]

Summary

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Even in the best of times, defending the cost of the Olympics isn't easy. You would probably have better luck defending Hicks and Gillett in a Liverpool drinks emporium.

The trick, as Lord Coe has taught us, is to find the right words. Someone says: "Nine point expletive three expletive billion for a couple of weeks of sport"? His lordship replies: "The overdue regeneration of London's East End and a golden legacy for generations to come."

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Even in the Best of Times, Defending the Cost Of... [Derived Headline]

Our someone might then ask: "They want pound(s)725 for the best seats at the men's 100 metre final, a race that's over before you can even say 'pound(s)725'?" Coe replies - and he has - that "tickets need to be affordable and access...

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