Book Sales Get Turned On by Television Exposure On the Box Is the Holy Grail of Publishers Seeking a Boost in Sales, Finds Julia Fields
Sunday Herald › April 19, 2005
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Summary
GRABBING five minutes of Amanda Ross's time is a difficult feat. As she weaves her way through a crowded room of booksellers and publishers, the vivacious blonde is immediately clocked by a rush of executives. They fall over themselves to nab a quick chat with the woman who ultimately decides which titles will be featured on the Richard & Judy Book Club.
Ross, whose company Cactus TV produces the popular daytime talk show for Channel 4, is the constant target of lobbying efforts from ambitious publishers. "I deal with it.See the full content of this document
Extract
Book Sales Get Turned On by Television Exposure On the Box Is the Holy Grail of Publishers Seeking a Boost in Sales, Finds Julia Fields
Nicely, " Ross laughs. "People have learned over the last two years we have to limit the number of books each publisher can submit otherwise we would be inundated."
It is a telling sign of just how much television had come to influence the book industry since the schmaltzy husband and wife team Richard Madeley and Judy Finnigan began reviewing books with ce...See the full content of this document
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