Google's Billion Dollar Bid to Corner the Ad Market Deal of the Week: Net Giants Go Gaga Over Radio Deal of the Week: Net Giants Go Gaga Over Radio Purchase of Radio Advertising Company Could Transform Broadcasting World

Summary

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THE broadcasting world is looking forward this week to a changed advertising landscape after Google entered the radio market with its purchase of dMarc Advertising.

Google, the search engine giant with a stock market worth of dollars-120 billion (pounds-68.2bn), is a company big, inventive and nimble enough to change the structures of markets, and the radio industry is next.

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Extract

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Google's Billion Dollar Bid to Corner the Ad Market Deal of the Week: Net Giants Go Gaga Over Radio Deal of the Week: Net Giants Go Gaga Over Radio Purchase of Radio Advertising Company Could Transform Broadcasting World

When Google entered the search engine world, online advertising was not a credible source of income for a major company. When it announced its pioneering Gmail advertising system - which scans e- mails and serves appropriate adverts - sceptics predicted that users would...

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