How the Woman in Bbc Hotseat Views Its Future; with a Clutch of Populist Shows and More Upmarket Jewels, Lorraine Heggessey Plans to Bank On Auntie's Licence Fee. By Steven Vass

Summary

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IT'S no secret that the BBC's tone has changed since Michael Grade and Mark Thompson replaced Gavyn Davies and Greg Dyke in the wake of the Hutton Inquiry.

There have been no more bombastic choruses about fighting ITV on the beaches and ruling the television waves. This year's melodies have been introspective, full of verses about listening to viewers, public service output and offering an alternative to commercial broadcasting.

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Extract

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How the Woman in Bbc Hotseat Views Its Future; with a Clutch of Populist Shows and More Upmarket Jewels, Lorraine Heggessey Plans to Bank On Auntie's Licence Fee. By Steven Vass

This has been challenging for Lorraine Heggessey, controller of BBC1, who oversaw some of Dyke's most commercial moves. She pushed back the main news bulletin to 10 o'clock to make way for peak-time entertainment; exiled Panorama to Sundays; and gave greater play to populist fodder like EastEnder...

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