Meet Hybrid Man. He's Caring, Sensitive, Secure . . . And an Advertiser's Dream Macho Values Are Out, Pink Shirts Are Definitely In
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Summary
AFTER the metrosexual, the new man and just gay enough man, sociologists are putting a new label on the next generation of men who they claim will dominate fashion, the high street, work and leisure for the next decade.
His main characteristics of sensitivity, creativity, tenderness and even fragility set the hybrid man apart from generations that have come before him. He is also apparently determined not to morph into a traditional breadwinner, father or mentor.See the full content of this document
Extract
Meet Hybrid Man. He's Caring, Sensitive, Secure . . . And an Advertiser's Dream Macho Values Are Out, Pink Shirts Are Definitely In
Five sociologists employed by top global trend-spotters Nelly Rodi spent three months interviewing art critics, retailers, psychologists, writers and nightclub owners, devouring more than 150 books, studying a similar number of websites and interviewed scores of men from Europe, the US and China.
Nelly Rodi - which predict glob...See the full content of this document
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