Summary
MOST of the important things that happened in media in 2006 were linked to the horrendous advertising market and the digital future's coming of age.
Channel 3 companies SMG and ITV might have tottered on with dismal programmes and poor digital strategies for years, but they were both found out as the advertising pennies dried up.See the full content of this document
Extract
2006 in Journalism: Advertising's Hard Times
ITV survived a private-equity-backed takeover bid by Greg Dyke in the spring, but when even the World Cup failed to lift the advertising gloom, the suits decided enough was enough. Chief executive Charles Allen was sent packing before the summer was out.
Over at SMG, Andrew Flanagan was ousted too,...See the full content of this document
Sponsored links
