It's Kidology, Stupid Interview Michael Bywater Is Tired of Being Treated Like a Child by the Goverment, Media and Business. Interview Michael Bywater Is Tired of Being Treated Like a Child by the Goverment, Media and Business. And He's Written a Very Funny Book About It

Summary

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WHY, asks Michael Bywater, metaphorically frothing at the mouth, "are we selling things to adults with cartoon f****** frogs?"

It is, I confess, a question that had not much concerned me until I encountered the author of Big Babies - Or: Why Can't We Just Grow Up? , easily the funniest, unfunny book of this most babyish of seasons.

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Extract

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It's Kidology, Stupid Interview Michael Bywater Is Tired of Being Treated Like a Child by the Goverment, Media and Business. Interview Michael Bywater Is Tired of Being Treated Like a Child by the Goverment, Media and Business. And He's Written a Very Funny Book About It

The frog to which he is referring belongs to the Northern Rock, a building society, and is employed to sell mortgages to you and me. What gets Bywater's goat is that taking out a mortgage, one of the most adult things any of us are likely do, is brought down to the level of a dummysucking ...

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