Summary
THE hard luck story of the Games is awarded to Nike. The sportswear company spent the equivalent of a middle-sized country's GDP promoting their sponsorship of China's most famous athlete, Liu Xiang.
The 110m hurdler was forced to withdraw through injury, however, not having completed so much as a heat.See the full content of this document
Extract
Nike Lose Out On Liu Alan Campbell's Beijing Diary
The grief in China at the dem...
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