Summary
AS much as 30% of UK public relations industry's work could be outsourced to India within the next few years, according to industry sources.
Simon Quarendon, the secretary general of the International Communications Consultancy Organisation (ICCO), said jobs like list- building; writing and distributing certain press releases; and even lower-end media relations are all susceptible to being moved offshore to take advantage of cheap labour and time-zone benefits.See the full content of this document
Extract
Offshore Threat to Pr Work Met with Ridicule
He estimated that these kinds of jobs accounted for 25% to 30% of billing...
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