Channel 4 Pins Its Hopes On New Media Mavericks Gbp50m Earmarked for 4ip Despite Climate of Cuts Gbp50m Earmarked for 4ip Despite Climate of Cuts Online: Innovation

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PERHAPS it is a good job that Channel 4 chief executive Andy Duncan decided to leave the word "digital" out of the title for the broadcaster's new mobile, online and gaming fund 4iP.

This is because the broadcaster - which is looking for GBP100 million in cuts over the next two years to fi ght off the economic downturn - has already been backtracking on its commitment to certain forms of digital media. Within the last few weeks it has axed longawaited plans to expand into digital radio and launch 4DS, a specialised online advertising sales team.

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Channel 4 Pins Its Hopes On New Media Mavericks Gbp50m Earmarked for 4ip Despite Climate of Cuts Gbp50m Earmarked for 4ip Despite Climate of Cuts Online: Innovation

But 4 Innovation For The Public - 4iP for short - a GBP50m war chest to fund ideas by "troublemakers" and "innovators" in the new media world, remains a key part of Channel 4's vision for the future.

Spending millions on a project that 4iP head Tom Loosemore admits has "nothing ...

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