Press and Journal Reconsiders After Sizing Up Tabloid Move
Sunday Herald › March 08, 2005
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Summary
THE Press and Journal has abandoned plans to go compact six days a week because it thinks it will be too damaging to advertising.
The Aberdeen-based paper, whose Saturday edition has been compact since last summer, confirmed it had planned to relaunch the weekday paper at the smaller size from April 12.See the full content of this document
Extract
Press and Journal Reconsiders After Sizing Up Tabloid Move
But editor Derek Tucker said:
"There is quite significant ad revenue impact fo us, which I am sure The Scotsman will have seen."He explained that the main problem is full-page adverts, which are half the size in a compact paper. This means you are...See the full content of this document
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