A Right Gold Racket We May Be No Nearer to Seeing a Home Winner at Sw19, but the Players Could Learn a Thing or Two About Success From the Tournament Itself We May Be No Nearer to Seeing a Home Winner at Sw19, but the Players Could Learn a Thing or Two About Success From the Tournament Itself the Business of Tennis by Stewart Fisher

Sunday Herald › July 21, 2008

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Summary

THE entity which runs The Championships at Wimbledon is called the All-England Lawn Tennis and Croquet Club but these days that name is almost misleading enough to warrant an appeal to the trades descriptions act.

The most quintessentially English of tournaments has embraced the age of global marketing with a vengeance, contributing to the GBP26.3 million surplus (the word "profi t" is far too coarse for SW19) that it handed over to the Lawn Tennis Association (LTA) last year, more than half of the governing body's annual income.

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Extract

A Right Gold Racket We May Be No Nearer to Seeing a Home Winner at Sw19, but the Players Could Learn a Thing or Two About Success From the Tournament Itself We May Be No Nearer to Seeing a Home Winner at Sw19, but the Players Could Learn a Thing or Two About Success From the Tournament Itself the Business of Tennis by Stewart Fisher

No fewer than 34 Wimbledon shops can be found in a variety of cities throughout China, approximately 350,000 Wimbledon branded sports shoes were shifted in Japan last year at a number of regular trade fairs and only this month a partnership was reached with India's TVS Motors to produce a range of scooters in the trademark green and purple.

It all means that whether a British player...

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