Summary
MICROSOFT is in talks with the Scottish Rugby Union chief executive Gordon McKie, and a number of Scottish football clubs, in a bid to revolutionise the way they gather data on fans.
The initiative, which involves a consortium of Microsoft partners, involves the planned introduction of state-of-the-art swipe cards, fan loyalty cards and customer relationship management systems.See the full content of this document
Extract
Red Card for Season Tickets? Data Gathering: Sport Fans
The move follows an announcement by Ab...
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