Summary
DIAGEO, the world's largest drinks company, believes it can avoid a repeat of last year's Cardhu Pure Malt debacle despite the major worldwide launch this month of another "pure malt" Scotch whisky.
The company is seeking to fuel sales of the fast-growing malts category with the launch of Johnnie Walker Green Label (JWGL).See the full content of this document
Extract
Row Looms As Diageo Orders Another Round of 'Pure Malt'
An extension of the world's top-selling Scotch, this blend of malts is initially being promoted via a trade advertising campaign.
Early shipments ...See the full content of this document
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