Setanta's Gain Adds to Clouds Over Sky Football Broadcast Rights
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Summary
THE Irish broadcaster Setanta came of age when it picked up a third of the main broadcast rights for the English Premiership for pounds-392 million on Friday.
While this is a pretty penny for 138 football games over three seasons pounds-2.8m per game to be precise it is probably still a small price to pay to break the 12-year monopoly that has propelled BSkyB comfortably into the FTSE 100.See the full content of this document
Extract
Setanta's Gain Adds to Clouds Over Sky Football Broadcast Rights
Of course, the FA Premier League had no choice but to give anoth...
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