Tennent's: Nobody's Going to Murder Us; Coors has Tried to Chase Scotland's Top Brand Into a Dark Alley. But, As Ian Fraser Reports, the Aggressors Better Watch Out

Summary

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TENNENT'S lager is a phenomenon. Frequently under-rated on home turf, the Scottish-brewed beer has recently lifted its share of the on-trade to 68% (standard lager segment) and has been remarkably successful in seeing off the attempts of rival brewers to knock it from its perch as Scotland's biggest consumer brand.

That task has become more pressing since 2002, which was when Coors, the US-owned brewer, took over Carling - England's biggest- selling lager brand and a former stablemate of Tennent's - as part of a (pounds) 1.2 billion deal.

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Extract

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Tennent's: Nobody's Going to Murder Us; Coors has Tried to Chase Scotland's Top Brand Into a Dark Alley. But, As Ian Fraser Reports, the Aggressors Better Watch Out

Soon afterwards, Coors parked its tanks on Tennent's lawn, launching a (pounds) 12 million Old Firm sponsorship deal as well as a wide-ranging programme of music sponsorship. The US brewer is on record as saying it intends to lift Carling's share of ...

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